Pick a plan. Start a 14-day trial. Cancel anytime.
For solo founders and small DTC stores.
For growing brands that need cohorts, AI and finance.
For agencies and operators running multiple brands.
| Feature | ShopWhy | Triple Whale | Lifetimely | Shopify built-in |
|---|---|---|---|---|
| Plain-English answers ("why did revenue drop?") | ✓ AI assistant | Limited | — | — |
| Cohort retention heatmap | ✓ W1/W4/W12 | ✓ | ✓ | — |
| RFM segmentation | ✓ | ✓ | Limited | — |
| P&L with COGS | ✓ | ✓ | ✓ | — |
| Blended MER + channel ROAS | ✓ | ✓ | — | — |
| Starting price (smallest paid plan) | $29/mo | $129/mo | $59/mo | Free / built in |
| Free trial | 14 days | 7 days | 14 days | — |
Comparison reflects publicly available pricing as of 2026-06-15. Subject to change.
Yes. Every paid plan starts with a 14-day free trial. No card required, billed only after the trial ends.
Charges go through the Shopify Billing API and appear on your normal Shopify invoice. You can cancel any time from inside the app.
Any Shopify order with a created_at inside the last calendar month, regardless of status. Refunded orders count as one (the original).
One AI credit = one analytical question to the AI assistant or one auto-generated insight. Unused credits do not roll over.
Yes. Upgrades take effect immediately and prorate; downgrades take effect at the end of the current period.
You will be charged the listed monthly price. We email you 3 days before the trial ends so you can cancel without paying.